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| Publisher: | Prentice Hall |
| Publication Date: | 2/28/2008 |
| ISBN: | 9780132285353 |
| EAN: | 0132285355 |
| Paperback: | 453 pages |
| Language: | English |
| Edition Number: | 4 |
| Physical Info: | 7.95 x 0.90 x 10.31 inches, (2.21 lbs) |
| Categories: | Marketing - General | General |
| LC Subjects: | Sports, Marketing |
| Dewey: | 796.069 |
| LCCN: | 2008005328 |