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The Guerrilla Marketing Handbook

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The Guerrilla Marketing Handbook

By Levinson Jay Conrad, Rubin Charles

 
 
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Description

'This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of... developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.'Detailed info »« Brief info

Additional Information

Publisher: Mariner Books
Publication Date: 11/30/1994
ISBN: 9780395700136
Ean: 0395700132
Paperback:396 pages
Language:English
Physical Info:8.04 x 0.99 x 9.92 inches, (1.58 lbs)
Categories:Marketing - General
LC Subjects:Small business - Management -, Marketing - Handbooks, manuals, etc
Dewey:658.8
LCCN:94041295

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