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| Publisher: | AMACOM/American Management Association |
| Publication Date: | 6/30/2008 |
| ISBN: | 9780814401811 |
| EAN: | 0814401813 |
| Paperback: | 268 pages |
| Language: | English |
| Physical Info: | 6.09 x 1.06 x 9.24 inches, (1.28 lbs) |
| Categories: | Marketing - General | Forecasting | Demography |
| LC Subjects: | Consumer behavior, Marketing research |
| Dewey: | 658.834 |
| LCCN: | 2008014101 |