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| Publisher: | M.E. Sharpe |
| Publication Date: | 3/31/2008 |
| ISBN: | 9780765622259 |
| EAN: | 0765622254 |
| Paperback: | 213 pages |
| Language: | English |
| Edition Number: | 3 |
| Physical Info: | 5.90 x 0.60 x 8.80 inches, (0.70 lbs) |
| Categories: | Marketing - Research |
| Dewey: | 658.834 |