Always Be Testing: The Complete Guide to Google Website Optimizer

By Eisenberg Bryan, Quarto-Vontivadar John, Davis Lisa T.

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Format: Paperback (Other Formats)

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Description

The easy-to-understand, in-depth information in "Always Be Testing: The Complete Guide to Google Web Optimizer" will help you understand how to set up website o...ptimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the "why" of clicks, and decipher the valuable data. By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.Detailed info »« Brief info

Additional Information

Publisher:	Sybex
Publication Date:	8/31/2008
ISBN:	9780470290637
EAN:	0470290633
Paperback:	336 pages
Language:	English
Physical Info:	0.00 x 0.00 x 0.00 inches
Categories:	Internet - Web Site Design \| Electronic Commerce \| Programming - General
LC Subjects:	Internet marketing, Testing
Dewey:	005.1
LCCN:	2008022103

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