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| Publisher: | Butterworth-Heinemann |
| Publication Date: | 7/31/2008 |
| ISBN: | 9780750686853 |
| EAN: | 0750686855 |
| Paperback: | 326 pages |
| Language: | English |
| Physical Info: | 7.40 x 0.80 x 9.70 inches, (1.80 lbs) |
| Categories: | Marketing - General | Business Aspects |
| Dewey: | 658.8 |