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| Publisher: | HarperBusiness |
| Publication Date: | 5/31/2000 |
| ISBN: | 9780887309953 |
| EAN: | 088730995X |
| Paperback: | 224 pages |
| Language: | English |
| Physical Info: | 5.34 x 0.56 x 8.22 inches, (0.39 lbs) |
| Categories: | Marketing - General | Entrepreneurship | Management - General |
| LC Subjects: | Product management |
| LCCN: | 98-11636 |