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By Blythe Jim
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:... -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.Detailed info »« Brief info
| Publisher: | Sage Publications (CA) |
| Publication Date: | 3/31/2009 |
| ISBN: | 9781847874993 |
| EAN: | 1847874991 |
| Paperback: | 219 pages |
| Language: | English |
| Physical Info: | 5.70 x 0.60 x 8.20 inches, (0.65 lbs) |
| Categories: | Marketing - General |
| Dewey: | 658.8 |
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