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The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising

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The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising

By Du Plessis Erik

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Availability: 24 Hours
Format: Paperback (Other Formats)

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Additional Information

Publisher: Kogan Page
Publication Date: 8/31/2008
ISBN: 9780749450243
EAN: 074945024X
Paperback:232 pages
Language:English
Physical Info:6.34 x 0.72 x 8.90 inches, (1.02 lbs)
Categories:Advertising & Promotion | Marketing - General | Applied Psychology
LC Subjects:Research, Advertising
Dewey:659.101
LCCN:2008005803
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