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Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick: Why Some Ideas Survive and Others Die

By Heath Chip, Heath Dan

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Additional Information

Publisher: Random House
Publication Date: 1/31/2007
ISBN: 9781400064281
EAN: 1400064287
Paperback:304 pages
Language:English
Physical Info:5.82 x 1.11 x 8.49 inches, (0.90 lbs)
Categories:Strategic Planning
LC Subjects:Social psychology, Context effects (Psychology)
Dewey:302.13
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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
By Heath Chip, Heath Dan

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