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Married to the Brand: Why Consumers Bond with Some Brands for Life

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Married to the Brand: Why Consumers Bond with Some Brands for Life

By McEwen William J.

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Availability: 2 days
Format: Hardcover (Other Formats)

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Additional Information

Publisher: Gallup Press
Publication Date: 9/30/2005
ISBN: 9781595620057
EAN: 1595620052
Paperback:135 pages
Language:English
Physical Info:6.10 x 0.68 x 9.30 inches, (0.86 lbs)
Categories:Marketing - Research | Consumer Behavior - General
LC Subjects:Product management, Consumers' preferences
Dewey:658.834
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